Sony Introduces The Compact NEX Camera Series


Sony NEX-3 and NEX-5 Launch

Sony has finally unveiled the world's smallest and interchangeable lens camera during their launch last July 8, 2010 at the Sofitel Plaza with the NEX-5 and NEX-3 series.

Sony NEX-3 and NEX-5 Launch

Sony NEX-3 and NEX-5 Launch

Sony Philippines announced its very first ultra-compact, interchangeable lens system digital camera – the NEX-5, also currently the smallest and lightest camera to date. The NEX series allows users to take gorgeous DSLR quality photos with its new 14.2-megapixel Exmor APS-C HD CMOS image sensor and Full HD 1080i videos in AVCHD or MP4 format, regardless of whether they are amateur or professional photographers and hobbyists.

Sony NEX-3 and NEX-5 Launch

Takao Kuroda, President and Managing Director for Sony Philippines, Inc.

Sony NEX-3 and NEX-5 Launch

Marielle Panay, Marketing Officer for Sony Interchangeable Lens

The Exmor APS HD CMOS Sensor boasts a 14.2 megapixel high resolution and offers fine gradation and color, and is 15.7 times bigger than a compact camera's sensor, minimizing noise.

Sony NEX-3 and NEX-5 Launch

Sony NEX-3 and NEX-5 Launch

Sony NEX-3 and NEX-5 Launch

It is also the first compact camera with interchangeable lens to offer HD recording, with 1920 x 1080 full HD image quality in AVCHD format.

Sony NEX-3 and NEX-5 Launch

Sony NEX-3 and NEX-5 Launch

Sony NEX-3 and NEX-5 Launch

The NEX series also offers a full 3D sweep panorama; seamlessly stitching together a series of photos for a single panoramic image that can be viewed in 3D in any compatible 3D supported screen, such as the Sony BRAVIA.

Sony NEX-3 and NEX-5 Launch

Sony NEX-3 and NEX-5 Launch

An interactive user interface also ensures effortless navigation. Shooting, drive and flash modes are just as easy to access by just rotating through the control wheel, along with exposure settings and other camera settings.

Sony NEX-3 and NEX-5 Launch

To date, only the NEX-5 is currently available in the Philippines. A standard kit with the standard 18-55mm f/3.5-5.6 zoom lens is priced at PhP 37,999. For more information, go to http://www.sony-asia.com/NEX